A VISUAL DEMO SYSTEM FOR POTENTIAL
AND ACTIVE CLIENTS
UNDERSTANDING USER INTERFACE
At EnterpriseAlumni, the sales team needed a compelling and streamlined way to showcase their product to prospective clients - one that clearly communicated the value of their alumni platform and set them apart from the competition.
To meet this need, we developed a refined visual demonstration system tailored specifically for sales pitches. These demos emulated the prospective client’s branding and UI, creating a seamless, personalized experience that resonated with each audience.
By presenting a platform that looked and felt integrated into the client's existing brand ecosystem, we empowered the sales team with a high-impact tool that engaged prospects and elevated our offering above competitors.
Throughout this project, I gained hands-on experience with Adobe XD - enhancing my skills in design systems, interactive prototyping, and the effective use of components to create dynamic landing pages. I also strengthened my ability to work within strict brand guidelines, improving my attention to detail, visual consistency, and overall web design expertise.
In addition, I expanded my capabilities in Adobe InDesign and Photoshop through the creation of device mockups and customised one-sheets, while also sharpening my Microsoft PowerPoint skills by building visually engaging pitch decks.
ROYAL AIR FORCE AND INDIANA UNIVERSITY LANDING PAGES
I managed the design of both the Royal Air Force and Indiana University Purdue University Alumni Landing pages. Following strict brand guidelines to replicate the feel and appearance of their existing site, this process included lots of refinement, updates and communication between teams - including attention to detail when picking the images and content included so that the user interface was as strong as possible.
Working with both RAF and IUPUI, 2 customers with completely different styles and purposes, expanded my range and experience in customer communication.
