RETRO DEFENDERS:
WEBSITE DESIGN AND DEVELOPMENT
Retro Automotive is a globally renowned Land Rover restoration specialist, celebrated for transforming classic Defenders and Series into high-performance, head-turning vehicles. I was tasked with designing and developing their full website - an end-to-end project executed under a tight deadline and crafted to reflect the brand’s rugged heritage and premium craftsmanship.
Using Webflow, I built a sleek, responsive, and user-friendly platform that seamlessly showcases Retro Automotives’ bespoke builds and attention to detail. Every aspect of the site - from layout and wireframes to imagery, copy, and micro-interactions - was carefully considered and designed to evoke the brand’s core identity: refined, adventurous, and unmistakably iconic.
Collaborating closely with the marketing team and mechanics, I ensured each build was presented with authenticity and clarity. This included integrating high-resolution photography, custom icons, and tailored content that highlighted the uniqueness of each vehicle and the story behind it.
Key features include:
Responsive design optimised across desktop, tablet, and mobile.
Subtle animations and hover effects that enhance visual appeal without compromising usability.
Intuitive navigation and layout designed to guide users effortlessly from landing to inquiry.
SEO-friendly structure and clean Webflow CMS setup for easy content updates and performance.
This project demanded not just visual polish, but also technical efficiency, brand sensitivity, and a deep understanding of the audience - Land Rover enthusiasts and high-end buyers who value authenticity and quality. The final result is a digital experience that drives customer engagement while elevating the brand’s global presence.
DISCLAIMER: I’m no longer maintaining this website, so there are some responsiveness and style issues that have appeared over time. When the site launched, all pages were fully responsive and consistent in design, any current issues are the result of changes made after my involvement and are not my responsibility.


