Marketing for Alumni Services
Promotional and Informative Design created for EnterpriseAlumni
‘Good Tools = Good Work
Trying to market a software platform can be a challenging prospect, especially something as specific as an Alumni portal. That’s why I had to approach this project with strong visuals, and even stronger words.
Good Tools = Good Work, a magazine featured poster created for Enterprisealumni, had to target business owners by emphasising the idea that our product could provide them with the ‘tools’ to unite their workforce and engage real meaningful talent.
Not many people know what an ‘Alumni Management Software’ is, but they do understand what Good Work means. By drawing initial audience attention, my aim was to intrigue them - encouraging them to read the smaller text below and learn more about what we can offer them.
Using simple, on-brand colours and bold imagery on a clean background, the poster delivers a clear message without overwhelming viewers - proving that software companies like EA can be both fun and approachable.
‘How Alumni Reduce Cost’
The first piece of marketing collateral created after a company wide rebrand. This was exciting.
From the colours, to the shapes - this style felt different to other software companies I had seen in the past. I welcomed the opportunity to display data that could be potentially over looked in a bold enough way that people may actually pay attention.
By showcasing these impressive statistics in this way I tried to strike a balance between impactful design and information - clear messaging and reasons for audiences to discover more about how EnterpriseAlumni can help leverage their former employees.
‘Millenials: Job Hopping Alumni’
When I was first asked to include emojis in a ‘professional’ infographic, I was sceptical. But once understanding the brief and acknowledging its aim of engaging younger audiences - I embraced it.
The mix of varied typography and fun imagery allowed this infographic to stand out against more traditionally corporate materials. By using the statement ‘Job Hopping Alumni’ - it opens the questions to the readers. Why? How can we stop this? How can we leverage our talent pool to our benefit?
Shocking statistics work, and although they might not mean a lot to the average person - when we tell business owners that ‘Millenial turnover costs the US economy $30.5 billion annually’, they listen. Then, in theory, they approach EnterpriseAlumni for a solution.