Print and Digital for B2B & B2C Sales
Ecostrad, ElectricRaditorsDirect & Hull FC
Trade Print Assets
In the world of electric heating, the product doesn’t always sell itself. That’s why through design, I aim to engage people the best way I can - impactful visuals.
The IQ Ceramic A1 Foamex Board (Left) required a lot of information to display - and not a whole lot of space. By separating sections and using an imagery first approach - I created a clear visual that highlighted the benefits of the product while trying to make it appear ‘cooler’ than it actually was.
App mockups played an essential part in creating visual impact for both the Foamex Board and the Ecostrad Supplier Leaflets (right). It enabled us to highlight the modernity of the brand, standing out against more ‘traditional’ suppliers and promoting what sets us apart.
For trade suppliers that knew the brand, these visuals are instantly recognisable as Ecostrad. The identity cannot be mistaken, and these print assets encapsulated the Ecostrad aesthetic at trade shows and in stores.
Email Campaigns
Electric Radiators Direct, Ecostrad’s sister company, is similar but different. ERD aims to target a more public audience instead of wholesalers - so our approach often had to be friendly and slightly more approachable.
By utilising our extensive emailing list, we frequently launched responsive campaigns - from new product launches to themed sales (who knew Valentines Day and Electric Radiators would work so well together).
Combining strong CTAs with playful imagery meant that emails became a main method of marketing - we saw huge success and found displaying information in this way extremely effective.
Throughout my time working on these email campaigns, I was allowed creative freedom to enhance the visual impact of our messaging and to prevent monotonous, boring content from being sent to our client base.
ERD Social Posts
At ERD, we relied heavily on lifestyle imagery and products in-situ to get attention on social media. By leveraging our existing photography with branded graphics and slick visuals - we aimed to provide an aspirational view of electric heating. Not focusing on the radiator, but more the idea of ‘luxury’ and ‘premium’ experiences.
Carousels were a great way to provide useful information and facts whilst maximising the opportunity to display our lifestyle photo’s. Home / DIY influencers would often be drawn to our page - not necessarily because they love our electric radiators, but because they loved the aesthetic.
Digi-boards and Marketing Assets for Ecostrad X Hull FC
As the primary sponsor of Hull FC, Ecostrad had to establish their presence both in person and online to rugby fans and potential customers. I was tasked to produce an audience & pitch facing digiboard that are consistently shown at the MKM stadium on match days and have been broadcast on the BBC.
Although extremely challenging due to the unusual dimensions of the moving graphic, I would consider this project one of the most rewarding during my design career.
I also produced some general marketing pieces throughout the partnership, including graphics that highlighted exclusive discounts to Hull FC members (pictured above).